Our Industry

Clean, Reliable, and Misunderstood: What Nuclear Energy Really Looks Like

By Jimmy Sneed

Tech leaders like Meta, Microsoft, Google, and Amazon are investing heavily in next-generation nuclear energy. These companies are known for anticipating what’s next, and their focus on nuclear power sends a clear message: it’s time to take a closer look at the potential of Small Modular Reactors (SMRs) to power a cleaner, more reliable energy future

WHY NUCLEAR WHY NOW?

As the demand for 24/7 clean power grows, especially for energy-intensive infrastructure like data centers, companies are realizing that they need more than intermittent renewables to get us there. Unlike other technologies, nuclear energy offers steady, carbon-free power at scale.

SMRs, in particular, are game changers. They’re safer, more flexible, and easier to deploy than traditional reactors. With a smaller footprint, factory-built components, and passive safety systems, SMRs can be co-located on campuses, integrated into microgrids, and tailored to meet specific operational needs. This is something data center owners and operators are already exploring.

Still, despite these benefits, public perception remains a significant barrier to widespread deployment.

BETTER SCIENCE, BETTER COMMUNICATION

To improve the reputation of nuclear power, we need to improve how we talk about it. The conversation needs to extend beyond policy rooms and technical journals. It needs to reach the public, decision-makers, and communities in ways that are clear, relatable, and grounded in science.

That means explaining how today’s nuclear reactors actually work, how their safety compares to other energy sources, and why nuclear energy pairs well with renewables. It also means putting risks in perspective – comparing, for instance, nuclear’s extremely low death rate per terawatt-hour with that of fossil fuels. Most importantly, it means showing how modern nuclear technology is nothing like its outdated reputation.

We also need transparency from governments and energy companies alike. Acknowledging past mistakes, sharing data openly, and involving communities in decision-making are essential steps to rebuilding trust.

Cultural representation matters too. Media, pop culture, and education all play a role in reframing nuclear as a forward-looking solution for a carbon-constrained world.

Organizations like Generation Atomic and Stand Up for Nuclear are already leading this shift, helping bridge the gap between innovation and public trust with education, advocacy, and transparency.

THE OPPORTUNITY AHEAD

Countries like France, Finland, and Canada have already proven what’s possible with clean, steady, and scalable nuclear infrastructure. Meanwhile, engineers and innovators are advancing SMR technology at an incredible pace, paving the way for on-site, modular solutions that meet the needs of critical infrastructure.

As engineers, consultants, and infrastructure experts, we have a role to play in guiding this shift. SMRs are a smart, strategic investment in resilient, clean energy infrastructure that can meet the energy needs of today and tomorrow.