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ASICS Creation Studio

Recently the New York Times featured two of our projects in an article about how Boston is becoming the home to sneaker and active brand companies like New Balance, Converse and Reebok.

According to the article, “Puma recently announced that it, too, would open a new North American headquarters, this one in Somerville, a city bordering Boston. Other shoe companies that have recently moved into new spaces just outside Boston include Rockport, in Newton, and Wolverine Worldwide, owner of Saucony, Sperry, Keds and Stride Rite, in Waltham.”

With buzz around these companies coming to the Boston area or establishing a larger presence, it is no surprise that ASICS is now calling Boston home, establishing themselves with the opening of their creative design studio in the heart of downtown. Their new office space can house around 100 employees with the 19,000 sq. ft. The space includes private offices as well as open office areas for product display and design collaboration. ASICS chose IA Interior Architects to help create their new space, where we were then brought on to provided MEP/FP design services. Our team coordinated closely with the design team to ensure that the open office space including many open ceiling areas were functional yet aesthetically pleasing.

Another dominate athletic brand force in Boston is Reebok whose new 220,000 sq. ft. headquarters is located in the Innovation and Design Building. The five-floor headquarters includes office space for 700 employees, a two-story gym, a design and prototyping lab, cafe, stadium bleacher seating, and a retail store. To facilitate collaboration, the office has an “alternative activity-based work zone,” with collaborative meeting areas. We worked extensively with Gensler and several of Reebok’s internal departments to provide MEP/FP design services, in addition to IT/Security consulting to assess and detail the equipment in their existing facility in order to design their new spaces. This project was designed for LEED Silver Certification which was awarded by the USGBC in December 2018.

To read more about how Boston became the second largest shoe fashion design services and learn more about ASICS, Reebok and Puma’s presence in the city click here.

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