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Reebok Flagship Store

We recently completed Reebok’s Boston Headquarters which also houses their new global flagship retail store. The 7,600 sq. ft. store included a unique design by using many of the pre-existing utilities from the one hundred year old building. The result is a combination of industrial elements mixed with technology to help convey the full Reebok brand experience to consumers. Along with exclusive merchandise, the store offers a 30,000 sq. ft. gym next door where consumers can test sneakers by running or lifting weights before purchasing the products. Congratulations to the team for a job well done!

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